Achieve greater success with business and marketing strategist Javaid Kiyani
Estate Agents Shouldn’t Use Social Media
May 19th
Are you an Estate Agent currently using Social Media? If yes, then you could be making a big mistake!
I speak to a lot of Estate Agents every day and am currently helping several with their digital marketing and social media strategies. Time and time again I see estate agents using social media incorrectly – over selling on social media sites can sometimes have the opposite effect to that intended.
With 2.4 billion internet users, 1 billion on facebook and 200 million active users on twitter, your ideal customer is already online and congregating on social media sites. As an Estate Agent, you do not want to alienate your customers by ignoring basic social media guidelines.
As an Estate Agent you should not:
· Post only photos of properties for sale and/or rent – this is overselling and will turn your client base off.
· Talk only about your services to clients – again this is overselling and not the expected norm on social media sites.
· Sell without seeking engagement first – social media is about engaging with your visitors, not selling from the outset.
· Ignore comments from other users – you need to “engage engage engage”
· Talk politics, involve religion – keep your statements and comments neutral at all times. You don’t want to turn customers away.
· Use incorrect language, bad grammar or make spelling mistakes – social media is a public platform viewable by anyone. It is an extension to your business presence and needs to appear professional at all times.
As an Estate Agent you must:
· Use your social media channels daily – I see so many estate agents with social media accounts that have remained dormant for years – this is a wasted resource.
· Talk about topical issues e.g. local property prices, neighbourhood demographics, up and coming areas, local news etc. – this shows that you are human with interests too.
· Add entertaining posts – again, engage with your readership.
· Give an insider perspective to what’s happening with your business – people like to see things that they would not normally see, e.g. pictures of charity events that you have hosted, what you are doing for the community, local schools etc.
· Outsource your social media to a specialist property social media agency – don’t try to do everything yourself. Digital Marketing is a specialism that requires both knowledge and expertise that you as an estate agent do not have time to acquire. It’s best that you concentrate on your business and leave the marketing to an expert.
As an Estate Agent you shouldn’t use social media at all unless you are ready to follow the guidelines in this article. Social media is about building and engaging with communities that share the same interests.
It’s only when you engage with your readership that they will become your clients. As an Estate Agent you should consider employing a social media property expert to handle all your social media for you.
This way you can focus on what you know best.
Our sister company Estate Agent Social Media specialises in Digital Marketing and Social Media For Estate Agents. If you’re an Estate Agent looking to grow your business with a little help from the internet, please contact us via the link below:
Social Media For Estate Agents
We love property and digital marketing and are very good at what we do. Estate Agents love us as we over deliver always. If you’re looking to become the Estate Agent of choice in your local area, please do give me a shout via the link below:
The Story of The Butterfly
Mar 25th
A man once found a butterfly cocoon. He watched it for days on end waiting for the butterfly to emerge. One day a tiny hole appeared in the cocoon and the butterfly started to struggle as it attempted to make its way out into this world.
The butterfly struggled for what seemed like hours but appeared to be making no progress. Concerned that the butterfly might die, the man decided to take action to help the butterfly through the hole.
He snipped the cocoon with a pair of scissors so the butterfly could easily emerge from its tiny home.
Once out, the butterfly didn’t look quite right.
It had a swollen body and small shrivelled wings.
The man watched half expecting the butterfly’s wings to grow and the butterfly to fly off. However, nothing happened.
Sadly, the butterfly spent the remainder of its short life crawling around being unable to fly or support its heavy swollen body with its shrivelled wings.
Unfortunately for the butterfly, the man by helping the butterfly to come out of the cocoon had in fact signed its death warrant.
What the man did not know was that the restricting cocoon and the effort required by the butterfly to eject from that cocoon was what was required to force fluid out of its body and into its wings to enable the butterfly to fly once it left the cocoon.
Sometimes, you may start something and find it very hard to make progress only to give up shortly after.
If everything was easy in life, how strong would we be?
We need struggles and obstacles to grow not just as people but also in our businesses.
If you see an obstacle, don’t head back or try to crawl around it. Instead, stick your chin up and smash that obstacle down.
It’s only when you overcome an obstacle that you will be able to fly.
Good luck!
Javaid Kiyani
ps. If you haven’t yet claimed your free Property Success CD, you can still do so here:
FREE Property Investing Course – Property Success Formula
pps. 1 place available on our Property Mentorship Programme: Click Here: Millionaire Property Mentor
Like Follow Engage – Is This Just Another Book On Social Media?
Dec 24th
I’ve certainly read a lot of books in my time including many books on Social Media and Digital Marketing. I don’t know about you, but whenever I pick a book for whatever reason, I like to see that book address that reason succinctly.
There are so many books out there well over several hundred pages long and full of waffle – if you’ve ever read this type of book, you’ll know what I mean. I’ve bought so many courses before to learn about a certain topic only to find that 90% of that course covers basic stuff that I already know, and 10% of that course covers what I’m looking for.
When I first started writing Like Follow Engage, I found that the book was becoming far too long a bit like the books I’ve talked about above. My initial intention was always to keep the book below 100 pages. I really hate it when I can’t complete a book because it’s just too long, and I didn’t want my readers to experience the same problems.
That’s why I’ve cut the book right down and tried my utmost to stay on topic and address the most important aspects of using Social Media for your business today.
In Like Follow Engage I’ve cut down on the waffle and created a book which focuses on only those techniques and strategies that work today. If you had an understanding of Pareto’s rule, and applied this to Social Media, you would know that you only need to focus on the most important Social Media Engines.
There are hundreds of Social Media sites on the internet; however, you only need to focus on a few of them – the one’s that will make the most difference to your business – and that’s what I’ve addressed in this book.
I’ve kept the book short intentionally as I didn’t want to create an Encyclopaedia on Social Media. What I am publishing is a book on the most EFFECTIVE Social Media strategies for your business today. Once the book is ready, you will be able to get it from this website:
Like Follow Engage – Social Media For Business
So please come back in a few days.
If you as a Business are not effectively using, as a minimum, Facebook, Twitter and YouTube, you will be left behind in 2013. I can’t stress enough, the importance of being found online especially in 2013 and beyond. Smart Phones and Tablets are now being increasingly used to source products and services and my question to you is, what is your online positioning? How do you fair on Google, Facebook, Twitter, YouTube……..
If you want to find out how Social Media can help your Business, you may contact me via our sister Website Kiyani Media, otherwise, get yourself a copy of Like Follow Engage.
Have a Great end to 2012, and I wish you all the best in 2013. I hope we are able to work together in the near future.
Dr Javaid Kiyani, MBA, Author of Like Follow Engage – Social Media For Business
Like Follow Engage – Social Media For Business
Dec 23rd
I’ve spoken at a lot of events and seminars and helped a lot of individuals and businesses with their Social Media and Digital Marketing strategies.
After I’ve spoken, I’ve often been asked if I had any copies of my book with me and I’ve always been embarrassed and said “sorry, it’s not finished yet”
Anyway, I’m excited to say that was the past!
My latest book, Like Follow Engage – Social Media For Business, is now almost complete and will be launched in the New Year. To all those that have pre-ordered Like Follow Engage, your copies will be in the post shortly.
The website for Like Follow Engage will soon be complete and you should be able to order your Social Media Book direct from the website too.
I’ve written this book at a time when a lot of companies are still refusing to utilise the power of Social Media Marketing, and are instead opting to use the same old media methods such as newspaper and Yellow Pages advertising, because it’s the only thing they know.
Today, the economy is still suffering and any organisation that fails to engage with their customers using Web 2.0 technologies will be left behind and face the serious threat of loss of business and in some cases bankruptcy as we have seen time and time again this year.
The most recent case of Comet was attributed in part to its reluctance to use Social Media and Digital Marketing effectively.
In February 2013, I’m speaking at the University of Birmingham and here I will again address the issues facing business today and the importance of effectively using what works Today, rather than what worked in the nineties.
If you as a Business are not effectively using, as a minimum, Facebook, Twitter and YouTube, you will be left behind in 2013. I can’t stress enough, the importance of being found online especially in 2013 and beyond. Smart Phones and Tablets are now being increasingly used to source products and services and my question to you is, what is your online positioning? How do you fair on Google, Facebook, Twitter, YouTube……..
If you want to find out how Social Media can help your Business, you may contact me via our sister Website Kiyani Media, otherwise, get yourself a copy of Like Follow Engage.
Have a Great end to 2012, and I wish you all the best in 2013. I hope we are able to work together in the near future.
Dr Javaid Kiyani, MBA, Author of Like Follow Engage – Social Media For Business
Tenants From Hell!
Dec 23rd
I’m sorry I haven’t posted for a while – I’ve been really busy with the business having just moved offices. I’ve also been busy working on a lot of new stuff – will explain all in the New Year.
Anyway, I’m writing this post because I thought you may want to have a quick laugh prior to XMAS.
A few years ago, one of my properties was trashed by some really nice tenants of mine – I call them “Tenants From Hell”. Although, I’d be the first one to admit, the property wasn’t in too bad a shape – I’ve seen much much worse – I had a video camera with me at the time and did a quick video and uploaded it to YouTube.
Last week, I was on YouTube uploading some new content and I found my old video aptly entitled “Tenants From Hell”:
If you want to have a bit of fun, why don’t you read some of the comments on this video – some of the comments certainly made me laugh.
I’d appreciate some feedback whether you’re a Landlord or Tenant – you can comment directly on YouTube.
Best of Luck for the New Year.
Javaid Kiyani
ps. If you haven’t yet claimed your free Property CD, you can still do so – I’ve just had a new batch come in:
FREE Property Investing Course CD – Property Success Formula
What Is Your Online Identity?
Jun 9th
Today, a lot of us live our lives online and we believe what we read on the internet. The scary thing is that if you’re currently using Social Media sites, then you already have an Online Identity.
Do you know what your Online Identity is?
As a professional, you need to be building your brand presence online otherwise Google will give you a presence whether good or bad. A healthy online brand presence can massively enhance your career or business. An unhealthy one can destroy you.
Believe it or not, somebody somewhere is searching for you on an almost daily basis. Whether it’s your future employer, a business colleague, a client or even your fiancé’s parents, people are going to judge you on what they see about you on Google.
If someone is searching for you and can’t find anything at all about you, they will assume that you have nothing of value to add or that you are hiding something.
Here’s a few handy tips that you need to follow to ensure a healthy online presence:
1. Ensure you own your own name as a URL and also your own handle on the main Social Media sites such as LinkedIn, Facebook, Twitter and YouTube. Your Website can host your Online CV which is an absolute must for anyone with a career or business. Your Social Media sites can link to your website and vice versa. The more you link, the more overall brand presence you will get.
You can also use simple offline marketing strategies to enhance your online branding, by adding your website details to all your marketing material for example your business cards and hence draw people to your website.
2. Keep your online presence professional even when you’re being personal, for example when posting pictures up on Social Media sites. You never know whose Googling you.
3. Clean up all your profiles. This could take a while, but needs to be done. Intimately check all your posts on Social Media sites and untag yourself from those unsavoury photos and videos.
4. Be consistent across all your sites. For example, use the same or similar photos on your website as you have on your Social Media pages purely for branding and recognition purposes.
5. Be careful of what you write on Social Media sites and in forums as everything you do on the internet will be there for life and will point back to you. Your online activities can help the reader build a clear picture of who you are as a person, and you don’t want the wrong signals to be sent out.
6. Update your social media sites at least once a week. This shouldn’t take more than a few minutes and helps to keep your sites ‘alive’. Talk about your interests and achievements to add some depth to who you are as a person.
7. Register with Google Alerts to set up notifications of any mentions of your name on websites and news stories etc. This is a great way to monitor searches of your name online and an indication of what others may see when searching for you.
Of the above, having your own Online CV website is the most powerful way for you to brand yourself. If you don’t yet have an Online CV, you can get one today by visiting this link:
Your Online CV is your personal branding website without the limitations imposed by Social Media forums.
How Twitter Can Help You In Your Business Or Career
Jun 8th
Twitter is a very valuable resource especially when it comes to looking for a job, or a contract if you’re a business owner. Here, I will discuss just a few of the strategies you can use on Twitter to help you to source that ideal job or contract.
· Utilise your Twitter Bio. Here you have only 160 characters to promote yourself. If you’re looking for a job opportunity, you need to mention this here. If you’re looking for clients and contracts, you need to talk about your skills and how you can help others achieve their goals via your skills, all within 160 characters. Finally, your bio should point to a website, ideally your Online CV which will provide much more detail about you and your achievements.
· Make use of your Twitter background. There’s a lot of space here that you could utilise. As a minimum, you could add details of your websites and perhaps key skills and responsibilities, if you’re looking to attract a job or client.
· Be sure to post relevant details on Twitter. For example, if you’re an architect, you may want to talk about, buildings that inspire you. This shows your interest in architecture and would certainly gain you brownie points in the eyes of any future employer.
Head-hunters and recruiters use Twitter to hunt out suitable candidates and you need to ensure that the information you post is relevant to any job or contract that you may be attracted to.
If you don’t yet have a website to include in your bio, you need to get this as a matter of urgency. The best website for job seekers, to have in their bio and to tweet about, is an Online CV.
Today, it’s possible to get yourself an Online CV for less than your weekly food shop. You need to do this today, otherwise you may find your job, contract or client going to somebody else.
Click the clink below to get your Online CV Today:
….before your competitors do.
How Facebook Can Help You in Your Business Or Career
Jun 8th
With almost a Billion users, Facebook is huge and its power and reach can no longer be underestimated. It’s important to understand that Facebook is not just a utility for social interaction. You can also use it to find a job or to gain clients for your business.
Before I talk about the various strategies you can use, I think it might be worthwhile for you to firstly review your privacy settings to ensure that any private information that you post remains private and cannot be seen by current or potential employers.
To be searchable to the outside world, you may want to allow ‘everyone’ to search for you and view your education and work history. This is the kind of information that future employers would be searching for. You will also want to add your website to your profile and make it viewable to everyone. This is where your Online CV can ‘sell’ your experience in much more detail than facebook. Having an additional website to a basic Facebook profile shows your professionalism and creativity and that you are able to harness the latest technology in a fast changing world.
In your settings, you can also ‘privatise’ your wall posts and photos if these are of a sensitive nature.
Through strategic status updates, you can indicate your availability for work and contracts if you are a business owner.
If you haven’t yet got an Online CV, you can do so via this special link:
Your Online CV is your personal website and is exactly what employers are looking for today.
How Linkedin Can Help You In Your Business Or Professional Career
Jun 5th
LinkedIn is an invaluable tool regardless of whether you’re a Business Owner or professional employee. As a Business Owner, you can highlight your products and services and drive prospects to your websites.
However, LinkedIn does have its limitations. There’s only so much that you can put on your profile page. Here’s where your Online CV comes into its own. Your Online CV can act not just as an extension to your LinkedIn profile, but can fill in any gaps in your profile. Your Online CV can go into as much detail as you like or can provide a brief overview of your skills and responsibilities if you so desire. Your Online CV can show photos and videos also.
As a Business Owner, your LinkedIn profile should link back to your Online CV to provide other business owners a deeper insight into how you run your business and the types of clients you have worked with. This is hugely invaluable because as we all know “people do business with people”, and the more your client knows about you, the more they will trust you and want to do business with you.
As a professional, LinkedIn allows you to explore other businesses and job opportunities that may be of interest to you. Your personal LinkedIn profile should link back to your Online CV which will provide more detail of your career history, skills, responsibilities, achievements and personal interests.
Once you have your Online CV set up, you can start publishing your Online CV URL on all your marketing material including for example your business cards, email signatures and newsletters, websites and brochures. Our research has shown this to result in many more business enquiries and job offers for those seeking employment.
If you don’t yet have your Online CV, you can get one via this special link:
Please Note, the above Special Offer link will expire this month.




